Can I let you in on a secret?
The high-volume, “shoot and burn” approach to making money as a full-time photographer felt too transactional and just didn’t align with the way I wanted to do business. I wanted a better experience for my clients and wanted to offer more services but I didn’t have the right pricing or mindset in place to get there.
Because I didn’t plan ahead and didn’t have any boundaries, I said yes waaaaay too often because yay money, but this resulted in a schedule imbalance and missing out on being present with my sons. I took on projects that didn’t excite me, which left me feeling uninspired, burned out, and anxious (not ideal conditions for building a sustainable business).
I knew I wanted to offer my clients more - a full-service boutique business that didn’t simply capture beautiful images, but that finally got their images out of their iCloud or social media feed and up on their walls where they could be admired as the touchpoint in time that they were. I realized too that my clients wanted more than a pretty profile picture, and that I was failing to deliver.
For years I thought that I could charge more once I attended just one more workshop, purchased more camera & lighting gear, more photography props, or had the perfect studio setup. These lies left me spending so much money and time on stuff I didn’t need and they never resulted in more income. I knew it was time to quit or time to make a drastic change.
Being a solo entrepreneur is lonely (even with the best of photography friends nearby!), and although my husband was a good sounding board and encourager…I knew I needed more: more support, better accountability, and a solid business plan. I was stuck making part-time money while working full-time, and that’s when I knew it was time to take the leap and completely shake it up.
I needed someone to push me to my edge and hold me accountable because I couldn’t do it all by myself. Throughout the past eight years, I have enlisted the help of many, many mentors -- most of them badass female entrepreneurs, too!
If you’re ready to make more money by scaling your business — without adding more sessions to your workload — let me help you identify what’s holding you back from living out your dream business so that you can hit consistent $5K or $10K+ months AND be home with your family on the weekends.
Good and cheap rarely belong in the same sentence and yet, there are oodles of talented photographers that are undervaluing their time and expertise.
If this is you, you must know that you are worthy of more. Together, we’ll help you ditch imposter syndrome, propel your business forward and move the needle in the direction of your dreams. It's time to officially let go of feeling stuck in your business and achieve your version of success you and I both know you're meant for.
Ashley goes above and beyond to help, teach and guide every step of the way. I have spent thousands of dollars on coaching and mentoring in the past that hasn't given me the results I was desiring. Ashley's personality is warm and kind, and completely aligned with the type of coach I was looking for...
I will sing her praises from the rooftops, Ashley's coaching is worth every single penny and then some.
My average sale prior to working with Ashley was $350-$500 per session. I am now averaging $1500-$2000 per session. My highest sale to date is $5587!
I've niched down and am now shooting one to two sessions a week with my dream clients. Previously, I was shooting two to three sessions a week with clients that undervalued my services...leading me to burnout.
In the beginning, it took some blind trust in Ashley and her reassurance that I WAS more than capable of transforming my business...Ashley helped me work through my fears and coached me every step of the way. She would break down why I was having that fear and guide me in overcoming it. Having Voxer access was so useful, especially through my first few ordering appointments when I felt out of my depth.
I wanted to work with Ashley to transition to IPS and to make my business more profitable. I specifically wanted to have more time with my family and also run a business that allowed me to do what I love.
My business has transformed and done a complete 180...I have niched down to shoot sessions that excite me and I offer products that I genuinely love showing off. The best part though is that I have more time at home with my kids and husband.
Online trainings that allow you to work at your own pace. You will learn the strategies behind running a full service photography business, offering products and how to conduct In-Person Sales appointments.
Three (3) trainings from guest experts on topics that will propel your business forward and three (3) 45 minute 1:1 zoom strategy calls with your coach, Ashley Buckley.
Two (2), 90-minute group coaching calls per month, held on Zoom, where Ashley will host a training, answer questions and share her signature business model. Including how she’s built a six-figure business by working 9-5 hours while serving a handful of clients each month.
Members-only Slack group for daily interaction and game-changing accountability to work on every detail of your business, from establishing a niche, creating a strategic pricing structure and marketing your business to creating workflows and backend business 101.
Perfect for photographers who want high-level, 1:1 support for personalized business strategies while also getting a peek behind the curtain of all things Ashley Buckley Photography. Includes upgraded private coaching calls, Voxer access and an invitation to a weekend retreat in the spring of 2023.
Ideal for photographers with momentum in their business who desire a focused, specialized roadmap for doing business differently and thrive with peer support.
Whether you’re a veteran photographer who is ready to shoot less, or you’re ready to jumpstart the success of your budding business behind the camera, my happy place is helping dreamers, doers, risk-takers and hustlers like YOU to make their businesses work for them.
It’s time for you to RHYS.
The Rhysing Entrepreneur kicks off on October 15th and will end on April 15th.
Here are the options for each level:
Membership: $3,850 pay-in-full option or six (6) payments of $695
VIP + Voxer Access: $5,000 pay-in-full option or six (6) payments of $950
I’m a big fan of keeping things real and going deep with people (I’m a 4w3 on the Enneagram!), so this group will be intimate with no more than 8 photographers.
This program will be best suited for someone who is coachable, willing to make changes, and eager to pursue photography as a full time career!
I wholeheartedly believe in my sales model and my students have had wild success! However, I also know that running a business isn’t a “one size fits all” so if you’re trying to do it like someone else and are unhappy with the results, then it’s time that you dig in and create your own signature process. I will help you to discover that!
Yes! Additional calls can be added at the VIP level for women who desire the highest level of support and individualized coaching.
The next round will start in late spring of 2023.
The first call of each month will include a training on a specific theme. There will be (3) guest experts, homework at some times (not your sister’s algebra homework, but important business discovery, like figuring out your cost of doing business!), and printable resources available to you.
Each Zoom will be recorded and sent to you via email so that you can watch it at a later time.
Hey, I’m Ashley!
For the past 8+ years, my lens has captured mamas, newborns, and families in the greater Sioux Falls area, but my business didn’t always have a lock on success. Like you, I struggled in my early years to combine the work my soul loved to do with the business know-how I needed to run my photography business efficiently and profitably. It wasn’t until I hired my own coach and drastically leveled up my business model that everything began to change.
The Rhysing Entrepreneur Program was created to equip women like yourself with the tools and confidence needed to make more money in less amount of time. I’m no stranger to coaching - my passion for encouraging and empowering other women was fostered in my work as a decade long collegiate volleyball coach at Augustana University. After years of honing my own signature process and client experience, it just feels right to be coaching once again.
When I’m not behind the camera or getting creatively recharged inside the walls of my studio, RHYS + CO. - you’ll find me soaking up mama moments with my four sons, sipping a glass of Chardonnay and enjoying the company of my husband, Jeff, at my side.